Post by account_disabled on Nov 30, 2023 3:49:17 GMT -6
The problem is that the market place for talent is often fractured. The clients that I work with have often spent hundreds of thousands of dollars between internal manpower and external resources… and never met the goals above. If you hire a developer or programmer, the expectation of that developer is often that they’re going to start with a blank editor and write every line of code you’ve requested.
That’s insanity nowadays. I have literally tossed code that took years to develop and hundreds of thousands of dollars for solutions that cost hundreds of dollars. I’m not blaming the programmer for this, they’re Country Email List doing what programmers do. The problem is the gap in expectations. If you hire a designer, your site may be aesthetically stunning. But they also may hard-code elements making it impossible to make edits.
They may use uncompressed imagery, causing the site to load slow. And they may not actually integrate it to a solution for lead capture. I once had a client contact me months after their new, beautiful site was live. They couldn’t understand why it wasn’t generating any leads and hired me to help out. Within minutes, I found that the form they had was purely aesthetic and didn’t actually submit the data anywhere. They may have had hundreds of leads… but they never had any way to find out.
The design agency met their expectations… but not the business needs. More often than not, I see sites sold as projects. As a result, the agency, designer, or developer is financially rewarded for delivering a site that takes every shortcut possible to save time and make a better profit on the engagement. And, of course, the project goes to the lowest (or next to lowest bidder).
Companies sometimes chuckle that they had someone quote a twenty-five thousand dollar site and they were able to get theirs built for a few thousand dollars. I follow up asking how it’s performed for their business and the response is often… oh, we get most of our business by word of mouth. Well duh. Your cheap site sucks. You threw money away. Had you invested the $25,000, you may have doubled the growth of your business depending on the capabilities of the resource you were going to hire.
That’s insanity nowadays. I have literally tossed code that took years to develop and hundreds of thousands of dollars for solutions that cost hundreds of dollars. I’m not blaming the programmer for this, they’re Country Email List doing what programmers do. The problem is the gap in expectations. If you hire a designer, your site may be aesthetically stunning. But they also may hard-code elements making it impossible to make edits.
They may use uncompressed imagery, causing the site to load slow. And they may not actually integrate it to a solution for lead capture. I once had a client contact me months after their new, beautiful site was live. They couldn’t understand why it wasn’t generating any leads and hired me to help out. Within minutes, I found that the form they had was purely aesthetic and didn’t actually submit the data anywhere. They may have had hundreds of leads… but they never had any way to find out.
The design agency met their expectations… but not the business needs. More often than not, I see sites sold as projects. As a result, the agency, designer, or developer is financially rewarded for delivering a site that takes every shortcut possible to save time and make a better profit on the engagement. And, of course, the project goes to the lowest (or next to lowest bidder).
Companies sometimes chuckle that they had someone quote a twenty-five thousand dollar site and they were able to get theirs built for a few thousand dollars. I follow up asking how it’s performed for their business and the response is often… oh, we get most of our business by word of mouth. Well duh. Your cheap site sucks. You threw money away. Had you invested the $25,000, you may have doubled the growth of your business depending on the capabilities of the resource you were going to hire.