Post by ruhaimaromana22 on Nov 6, 2024 0:47:39 GMT -6
Deferred communication is a way of communication between a business and a client when an immediate answer to a question is not required. We constantly use it when communicating on the Internet. When a client communicates with a business, efficiency is valued, so can communication “with pauses” be beneficial? Let's look at specific examples.
Situation 1
The client is on the company's website at social media marketing service night or when the working day is over. The client does not have the opportunity to ask a question and immediately receive an answer. In the morning, he may forget about his question, do household chores in the evening, and then find a more advantageous offer or take advantage of friends' advice.
What can be done
You can serve customers 24/7 via a hotline or chat, depending on the specifics of your business, or set up an offline application or callback order from LiveTex on your website and receive applications even outside of working hours, without hiring additional employees.
Situation 2
When planning a major purchase, the client visits the website of several companies and compares offers. He has no urgent questions, he is ready to wait a little to receive an answer, which should be as detailed as possible.
What can be done
You can use the traditional email channel or receive incoming calls on 8-800, or save the client's time on switching between channels and receive questions in an offline application for subsequent communication with the client in a convenient way.
The client has chosen a product on the website and wants to discuss the details over the phone, but is suddenly distracted by other more important matters.
What can be done
You can wait until the client remembers and calls them, or you can set up a call order on the website and allow potential clients to choose a convenient time for a conversation. The client will be doubly happy: they do not spend money on communication and feel their importance (after all, you call them back).
As an additional bonus to customer loyalty, an offline application and call order allow you to organize the collection of leads - contact information of potential clients. With the help of these contacts, companies expand their databases, which they use for mailings and remarketing, as well as creating more targeted offers.
Why do we recommend an offline application and a call order for delayed communication?
Chat on the website is not suitable for delayed communication - waiting for a response for more than 60 seconds will negatively affect the company's performance. Messengers are associated with the fastest way of communication. However, the situation is less critical than in the chat on the website: companies have the opportunity to respond a little later by sending a push notification, because the client does not need to sit on the site and wait for a response. The same applies to social networks . So far, users remain more loyal to the response speed in these channels, but the trend towards increasing it is gaining momentum.
And what about an offline application and a call order? By themselves, they imply that the client will receive an answer in a few hours (unless it is an order for a quick call in 28 seconds). That is, the time of receiving a response from the company will fully meet the client's expectations.
Situation 1
The client is on the company's website at social media marketing service night or when the working day is over. The client does not have the opportunity to ask a question and immediately receive an answer. In the morning, he may forget about his question, do household chores in the evening, and then find a more advantageous offer or take advantage of friends' advice.
What can be done
You can serve customers 24/7 via a hotline or chat, depending on the specifics of your business, or set up an offline application or callback order from LiveTex on your website and receive applications even outside of working hours, without hiring additional employees.
Situation 2
When planning a major purchase, the client visits the website of several companies and compares offers. He has no urgent questions, he is ready to wait a little to receive an answer, which should be as detailed as possible.
What can be done
You can use the traditional email channel or receive incoming calls on 8-800, or save the client's time on switching between channels and receive questions in an offline application for subsequent communication with the client in a convenient way.
The client has chosen a product on the website and wants to discuss the details over the phone, but is suddenly distracted by other more important matters.
What can be done
You can wait until the client remembers and calls them, or you can set up a call order on the website and allow potential clients to choose a convenient time for a conversation. The client will be doubly happy: they do not spend money on communication and feel their importance (after all, you call them back).
As an additional bonus to customer loyalty, an offline application and call order allow you to organize the collection of leads - contact information of potential clients. With the help of these contacts, companies expand their databases, which they use for mailings and remarketing, as well as creating more targeted offers.
Why do we recommend an offline application and a call order for delayed communication?
Chat on the website is not suitable for delayed communication - waiting for a response for more than 60 seconds will negatively affect the company's performance. Messengers are associated with the fastest way of communication. However, the situation is less critical than in the chat on the website: companies have the opportunity to respond a little later by sending a push notification, because the client does not need to sit on the site and wait for a response. The same applies to social networks . So far, users remain more loyal to the response speed in these channels, but the trend towards increasing it is gaining momentum.
And what about an offline application and a call order? By themselves, they imply that the client will receive an answer in a few hours (unless it is an order for a quick call in 28 seconds). That is, the time of receiving a response from the company will fully meet the client's expectations.